Being able to claim the title of world's best-selling men's fragrance is something many brands aspire to but few achieve. It's a position currently held by Dior Sauvage – and has been for the past four years.

When Sauvage first launched in 2015, it was Dior's first men's cologne in almost a decade. It came on the scene with a splash, with a bold ad campaign featuring Johnny Depp – an ambassador role he still holds today – rolled out across TV and department store installations. The modern iteration is not to be confused with EAU SAUVAGE, Dior's first-ever men's scent, which launched in 1966. Described as "the perfect expression of French elegance", it's still available to buy, housed in a refined, retro-feel flacon that is reflective of its heritage.